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Market research & Surveys

These are our activities:

  • Satisfaction survey
  • Business Plans
  • Brand recognition measurement
  • Price reporting
  • Mystery shopping
  • Consumer expectations survey
  • Market segmentation and targetting
  • Marketing mix optimisation
  • Audience measurement (TV, Radio, Newspapers)
  • Websites audience measurement
  • Brand awareness and image
  • Advertising pre-test and post-test
  • Communication plan and strategy
  • Competitive/Business intelligence
  • Marketing plan and strategy

Countries covered: Senegal, Côte d’ivoire, Mali, Burkina Faso, Guinée, Niger, Togo et Benin

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